How SMS Marketing Can Help Your Shopify Store Recover Abandoned Carts

Do you want to get more purchases from your Shopify store? Abandoned cart rates are a big problem for many online retailers as they can inhibit sales. Abandoned online shopping carts happen when customers have added items to their cart and leave without purchasing anything.

Abandoning shopping carts are bad for businesses because customers aren’t buying what they came looking for and often end up going elsewhere. Do you want to recover those abandoned cart customers? SMS Marketing is the key!

Abandoned Cart reminders are a must for any business that has an online store. Abandoned carts cost eCommerce companies $18 billion in sales revenue each year. This blog post will discuss how an SMS marketing strategy can help you recover abandoned cart orders and generate more revenue for your business.

What is Shopify?

Shopify is an eCommerce platform that brings together all the tools you need to run your online business. It’s ideal for entrepreneurs, marketers, and web designers who want a simple way of building their own online store without worrying about complex backend functionality or coding.

Shopify integrates with many third-party apps and services designed to make your life easier and improve the Shopify platform. This allows you to streamline and automate various aspects of your business, making a massive difference in time management, increasing sales, and improving profits.

One such Shopify app is SMSGlobal’s Zapier integration that helps increase customer retention with automated abandoned cart reminders. Cart abandonment is a common problem for online retailers, with an estimated 70% of all shopping carts being abandoned before completion. SMSGlobal's Shopify app for abandoned cart SMS can help you solve this prevalent issue.

Related article: Shopify SMS: How SMS accelerates eCommerce performance on Shopify


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Abandoned cart recovery: The problem with online retailing

According to Shopify, abandoned shopping carts are the 12th most common reason people don’t buy from you. As a result, cart abandonment can have a significant impact on your sales and profitability.

Cart abandonment will impact your business’s profits, so it makes sense to look into ways of recovering more abandoned carts and bringing them back into the sales funnel. SMS marketing is one way of helping bring customers back to complete their purchases after they leave.

Abandoned cart SMS reminders VS email reminders

Cart abandonment is a common problem for online retailers. Many customers browse through your shop but don't make it to the checkout page and never complete their purchase.

Abandoned cart emails can effectively recover abandoned shopping carts since they allow you to re-market specifically targeted content. However, email only has a 22% open rate compared to the 98% open rate of text messages. This means your cart abandonment reminders could go unnoticed.

Instead, the impressive open rate of SMS makes it an ideal solution to improve abandoned cart rates. To successfully recover purchases on your Shopify account, send text message reminders with SMSGlobal.

Like email marketing, your text message reminders must be punchy, engaging, and have a clear call to action with a logical next step for customers to complete the checkout process.

SMSGlobal Shopify integration; simple abandoned cart SMS messages

Integrate SMSGlobal's Shopify SMS integration for newly abandoned shopping carts that trigger an SMS reminder via the SMSGlobal gateway. The abandoned cart SMS reminders are sent directly to the customer’s mobile for maximum impact. Use our Shopify Zapier integration template to set up automatic reminders and give your customers a nudge to complete their purchase.

Related article: Automate SMS workflows with thousands of applications on Zapier

Text message reminders to send for your abandoned cart recovery strategy

SMS marketing automation

SMS automation is the easiest way to supercharge your abandoned cart strategy. Create custom text message templates that are automatically sent whenever customers leave their cart without purchasing. From there, you can set and forget your abandoned cart SMS and recover lost sales effortlessly. Save time and successfully influence cart abandoners with SMS abandoned cart automation.

Discount codes

Offer customers a discount code to complete their purchase. Send text messages with an incentive for customers to complete their orders to boost conversion rates. A unique discount code is a great way to encourage customers to complete the checkout process quickly.

Order status alerts

Direct customers back to the checkout with instant abandoned cart SMS that informs them of their order status. A simple text message reminding them that their order is waiting is sometimes all customers need to complete the checkout process.

Increased sense of urgency

Customers receive abandoned cart reminders all the time. Yours needs to stand out. Create a sense of urgency in your marketing messages with statements like, "purchase now before it sells out" and "we'll only save your cart for a few more hours!" These statements invoke urgency and a fear of missing out (FOMO).

Reduced shipping costs

Boost the customer experience while influencing cart recovery with reduced shipping costs. For example, send an abandoned cart SMS reminder that offers free or reduced shipping as a small gesture of goodwill and gratitude from your brand. It may seem small, but it can be enough to get customers over the line.