Tag: personalized-messages

The importance of personalizing SMS messages
The importance of personalizing SMS messages

I'm not one for small talk, and when it comes to online marketing, neither should you. Don't beat around the bush, or fluff around, address the topic [...]

The impact and importance of dynamic messaging
The impact and importance of dynamic messaging

Dynamic messaging is a marketing technique involving the use of keywords, information, preferences and business rules to create automated custom messa[...]

Brand Your SMS With A Sender ID
Brand Your SMS With A Sender ID

Let me ask you a quick question before you hit the send button on your perfectly crafted SMS campaign - Have you branded your SMS so that when the rec[...]

7 Steps To Crafting The Perfect SMS
7 Steps To Crafting The Perfect SMS

With unparalleled open-rates, impressive conversion and high impact, SMS marketing is a pretty exciting tool! Before you get started on your campaign [...]