How SMS APIs can boost SaaS Start-Up growth

Over the last few years, businesses have fully embraced Software as a Service and SaaS start-ups have boomed. As the fastest-growing industry segment, the shift towards SaaS platforms is due to its low adoption costs and flexible scalability with integrations such as SMS APIs.

Streamlining online operations, SaaS start-ups present niche digital solutions as an answer to repetitive, daily tasks. Developers are empowered to upscale and integrate solutions such as SMS for unique business requirements with an Application Programming Interface or API.

SaaS platforms allow businesses to focus their efforts on the big picture with the convenience of consolidating and automating tedious work.

Related article: Offbeat ways businesses use SMS to increase engagement

Free up your team's capacity and focus on growth

Implement robust software that facilitates efficient business processes without the high cost. Integrate APIs to boost operations and streamline growth.

In this blog, we’ll go through:

  • Benefits of SaaS platforms
  • Types of SaaS start-ups
  • CPaaS for business communications


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Why is SaaS so popular?

Software as a Service (SaaS) provides web-hosted applications and software via cloud computing. It's cost-effective, scalable, simple and straightforward. There are many SaaS solutions available to enhance your business and streamline processes.

SMS APIs scale-up SaaS start-ups

SaaS platforms can integrate specific additional features to enhance the software with robust APIs. SMS APIs facilitate text messaging features such as:

Related article: How SMS can supercharge lead generation and lead nurturing

No hardware = Low adoption costs

There is no need to purchase or install expensive hardware when you implement SaaS. However, as-a-Service solutions dedicated to providing physical foundations still come without the massive price tag or long-winded installation process.

Suppose your business needs access to servers and hardware. In that case, Infrastructure as a Service (IaaS) offers equipment and networking components and Platform as a Service (PaaS) delivers hardware and operating systems via the cloud.

Up-to-date and ever-changing

SaaS also mitigates concerns around dated or obsolete technologies. As the software is regularly updated and developed, there is a reduced risk that your service will be behind the times. Integrating additional solutions such as SMS APIs can boost your SaaS start-up with ease.

Accessible anytime, anywhere

Cloud computing allows users to access data wherever they are in the world. With an internet connection, you can access a full suite of online products and services when utilising SaaS.

Operational agility and collaboration

SaaS solutions are built to be flexible and scalable. Growing with your business, SaaS can accommodate small, medium and large companies. Meet niche requirements with tailored APIs and develop your unique SaaS solution.

Types of SaaS solutions to look out for:

  • Customer Relationship Management (CRM) Software
  • Enterprise Resource Planning (ERP) Software
  • Accounting Software
  • Project Management Software
  • Content Management Software (CMS) and eCommerce Platforms
  • Email Marketing Software
  • Communications Platform as a Service (CPaaS)

Related article: Top B2B eCommerce platforms for boosting sales in 2020

CPaaS is on the rise

Communication is vital to any business. Utilise online solutions to track and consolidate contact data. Streamline processes and connect with your audience by implementing a CPaaS web-based platform like SMSGlobal.

According to Juniper Research, there is a 17% year-on-year growth for Communications Platform as a Service. In 2022, it is predicted that the global value will exceed $10 billion for CPaaS, increasing from $8.6 billion in 2021.

Most CPaaS platforms have a range of online communication functionality, including:

Related article: The Ultimate Guide to SMS Marketing