SMS In The Education Industry
SMS In The Education Industry
With rising costs, shrinking budgets and increasing workloads it is becoming harder to provide exceptional service to those who need it most. Manually dealing with processes can create unnecessary administration overheads, and using communication channels such as email can be ineffective and unreliable when you need to get a message out fast.
Providing a Breath of Fresh Air
These challenges, among others, can be overcome with the use of SMS. As a communications channel, the benefits of SMS are broad. Messages are delivered instantly; meaning parents, students and staff can be communicated with in real-time.
The following outlines just some of the benefits both tertiary and secondary education providers receive when integrating SMS into their workflow.
Remember those naughty kids at school that skipped class or were always late? There are always some, and truancy is an ongoing battle for many secondary schools. By implementing an SMS solution, parents can be informed instantly of their absence without needing to make a phone call. Their replies can be automated, saving huge amounts of administration time.
New Student Recruitment
Using our online web platform MXT, your messaging centre can become a mobile marketing powerhouse. Message your prospective students and families with reminders about open days, this could include delivering URL links that send them directly to your mobile optimised content.
Paper or Exam Results
Now we all know that feeling of either dread or excitement that creeps in when you’re waiting for an important result. Why not send results via SMS to improve the customer experience? For IT systems that struggle under the load of students trying to view results at the same time, SMS is a viable and cost effective solution.
Course Changes & Reminders
We all know that tertiary students are already too busy having fun. Leading busy and often social filled lives, timetable and course changes can throw some students out. Why not communicate with them through a medium they use in their everyday lives? Utilising two-way SMS you can use replies to confirm changes and remove administration work.
Once you’ve got students interested and have started the enrolment process, there is a lot of paperwork. Administrators don’t like it – nor do students, automating parts of the process can save everyone time. Accepting offers become as simple as replying to an SMS, and reminders can be sent just as easily.
Emergency / Disaster Management
In the unlikely event of an emergency situation, utilise the power of SMS messaging to bulk-send notifications to parents or students, notifying them of the current situation at hand and providing them with information regarding next steps available.
A Real World Example
One of our secondary school clients approached us seeking assistance in creating a communications system to message large groups of staff, parents and students simultaneously. The school wished to send out alerts on topics including excursion reminders, details on curriculum days and upcoming school fundraisers.
As a first step, we created an account for the school on our MXT messaging platform, and trained their administrative staff on how to upload and manage the school contact database.
Using this account, school staff were able to send out Bulk SMS campaigns to all parents (and in some cases students), notifying them of the time-sensitive information and upcoming events. Within months the introduction of SMS into the school’s communication workflow, which was previously restricted to phone calls and newsletters, was praised by both parents and teachers.