Why Your Business Needs an SMS Loyalty Program

In today's digital world, SMS is not just a text message from your friend. SMS is the best way to communicate with customers and drive more conversions and return purchases. You can also reward loyal customers with a text-based loyalty program. Retaining customers and creating an enjoyable brand experience is effortless with dynamic SMS marketing and loyalty programs.

So what are you waiting for? Get started on your SMS loyalty program today with our helpful tips.

Should you set up a customer loyalty program via SMS?

SMS is the best channel to host a loyalty program as it is familiar, instant, popular, and preferred by customers. This is especially true for Millennials and Generation Z, who like the instant nature of text messaging.

An SMS loyalty program can drive more conversions and return purchases while boosting engagement across marketing channels with special offers! Follow these best practices to create an enjoyable, engaging, and streamlined SMS loyalty program.

5 easy ideas to set up a successful text message loyalty program:

  1. Rewards program for repeat customers
  2. SMS loyalty cards
  3. Exclusive discount codes
  4. Special promotions for customers' birthdays
  5. Referral program to get more customers

It's all about value messaging. Think about what you're offering in your text-based loyalty program and how you can best encourage customers to join. Whether you give loyal customers points, discounts, or other rewards, send your message to the right people at the right time with SMSGlobal's powerful SMS platform. Don't forget to use personalisation and segmentation to increase customer engagement!

Related article: Increase Customer Retention By 300% With SMS


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The power of SMS messages for customer engagement

With more than 90% of adults in the USA owning a mobile phone, it's easy to see why SMS has become so popular for businesses to reach various potential customers.

Your business needs an SMS loyalty program to bring in new customers and retain existing ones. Offer potential customers access to exclusive deals or discounted products that incentivise them to purchase. Plus, reward customers already loyal to your brand.

Reasons why your business needs an SMS customer loyalty program:

  • 50% of customers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return.
  • SMS is the best channel to host a loyalty program as it is familiar, personal, and instant.
  • SMS loyalty programs can drive more conversions and return purchases, increase brand loyalty, boost engagement across marketing mediums, and more.

Measuring customer retention and customer loyalty with text messages

The Net Promoter Score (NPS) is a great way to measure customer loyalty. It is a one-question survey that asks how likely you are to recommend the business on a scale of 0-to-10. By using two-way SMS, you can ask recipients to send their NPS scores in real-time.

By measuring NPS scores with text messaging, companies can quickly identify where they need improvement and how their customers feel. Add a customer satisfaction survey like the NPS to your loyalty program strategy to gain valuable insights and improve the customer experience.

Measuring customer retention and loyalty through an SMS program lets you see how loyal your customers are. SMSGlobal's intuitive reporting dashboard makes it easy to measure loyalty and use the data to improve your business strategy. Knowing which channels drive customer retention helps optimise advertising spend on those channels that lead toward higher engagement and conversion rates.

Related article: How to measure Customer Loyalty using SMS