You read that right — SMSGlobal is excited to announce our new WhatsApp Business Integration.

Think real-time, two-way conversations. End-to-end encryption for privacy and security. Rich media support for images, documents, and videos. Now, imagine your business with a verified WhatsApp profile that builds trust with every interaction. With a WhatsApp integration, you’ve got everything you need to engage your customers - quickly, securely, and effectively.

So, what exactly is a WhatsApp for business?


WhatsApp for Business is a powerful communication tool that allows companies to connect with customers directly through the WhatsApp messaging app. It supports rich messaging features like images, videos, documents, interactive buttons, and quick replies — all designed to create a more engaging and seamless customer experience

Wondering how your business can use the WhatsApp messaging platform?

Let’s just say, there’s no shortage of options. Whether you’re sending order updates, answering questions, or automating onboarding, WhatsApp makes it faster, easier, and more human.

Here are a few of our favourite ways to use it:

  • Sending real-time notifications: like order confirmations, delivery updates, and appointment reminders. Keep your customers in the loop with instant, automated updates, via a channel they are already using. Whether it's confirming an order, notifying them their package is out for delivery, or reminding them of an upcoming appointment, WhatsApp helps reduce no-shows, improve satisfaction, and build trust with timely, relevant communication.
  • Providing customer support through a familiar, easy-to-use chat interface
    Nobody wants to wait on hold or dig through email threads. With WhatsApp, your support team can resolve issues faster and more efficiently in a conversational format your customers already love. From product questions to troubleshooting, support feels more human, more immediate, and more connected.
  • Automating FAQs and onboarding using message templates and workflows
    WhatsApp automation is an easy way to save time and scale your customer service by automating repetitive interactions. Use WhatsApp-approved message templates to guide new users through onboarding steps, answer common questions, or share policy info - all without needing a live agent. Provide your customers with instant responses, and allow your team to focus on complex queries. Sounds good, right?
  • Personalise communication with dynamic content and quick responses
    How many customers get excited when receiving generic messages? We don’t have the stats on that but are guessing very few! With WhatsApp, you can personalise content based on each customer's preferences, order history, or behaviour. Send tailored messages like “Hi Sarah, your order #12345 has shipped!” or use quick-reply buttons to help users take action faster - like rescheduling a booking or accessing FAQs – and make every single interaction feel more relevant, personal and intuitive.

With 2 billion users around the world - 175 million of which, use WhatsApp daily to communicate with businesses, WhatsApp is one of the most direct and effective ways to reach customers. This makes it a powerful communication tool when speed, convenience, and trust matter. Reflecting this growing importance, the WhatsApp Business app has seen significant growth, with monthly active users exceeding 764 million by the end of 2024 - a 6% increase from earlier in the year.

Double your impact with WhatsApp API for Business and SMS

A WhatsApp Business Integration is a powerful standalone tool. However, when paired with SMS, it becomes a powerhouse communication solution. When combining WhatsApp with SMS you can:

  • Improve Delivery Rates: If a WhatsApp message fails (e.g., the user doesn’t have WhatsApp), you can simply send an SMS to ensure the message still reaches the customer.
  • Reach More Customers: Yes, WhatsApp is hugely popular. However, it’s unlikely every single one of your customers is using WhatsApp. By offering both WhatsApp and SMS, you ensure broader coverage and enable users to communicate via their preferred communication channel.
  • Unify your Messaging Platform: With an integrated solution, your team can manage both WhatsApp and SMS conversations from a single dashboard, reducing context switching and improving response times.
  • Improve Engagement and Conversion: WhatsApp enables interactive, real-time conversations, while SMS is perfect for time-sensitive, high-priority notifications. Together, they offer the best of both worlds.
  • - Leverage the wonderful world of Automation: Build automated workflows that choose the right channel based on customer behavior, message type, or delivery status - all through smart routing logic.
  • Increase Trust and Visibility
    WhatsApp messages can display your business name, logo, and verified status, while SMS continues to serve as a trusted channel for critical alerts — helping reinforce your brand identity.

You may be wondering how our WhatsApp platform stacks up… Here are some of the great things you can do with SMSGlobal’s WhatsApp API Integration:

  • Seamless two-way messaging with real-time delivery tracking:
    Communicate with your customers in real time, just like a conversation. Whether it’s responding to inquiries or following up on orders, our platform supports instant, two-way messaging so you’re always connected. Plus, with live delivery tracking, you’ll know exactly when your messages are received. That means, no more guessing if someone saw your update.
  • Chat automation via pre-approved templates and bots
    Speed up your customer interactions with smart automation. Use WhatsApp-approved message templates to streamline common responses like order confirmations, appointment reminders, and support tickets. Need more power? Add a chatbot to guide users through FAQs or direct them to the right team - all without lifting a finger.
  • CRM and helpdesk integration for unified customer experiences
    Bring WhatsApp directly into your existing systems. Our integration connects seamlessly with popular CRMs and helpdesk tools, allowing your team to view conversation history, customer profiles, and case details all in one place. This unified approach means faster resolutions and more personalized interactions.
  • Rich content support (images, PDFs, locations, etc.)
    Go beyond plain text. Share visuals, documents, and even real-time locations to enhance engagement. Whether you’re sending a product brochure, a user manual, or directions to your store, WhatsApp’s rich media support helps you deliver meaningful content exactly when your customers need it.
  • Robust reporting and analytics to optimize performance
    Track, measure, and improve your communication strategy. With detailed analytics on delivery rates, response times, engagement, and more, you’ll gain the insights needed to fine-tune your messaging and ensure every conversation drives value- for both you and your customers.

Our platform gives you full control. Whether you want to automate conversations or keep them human-powered, the choice is yours with WhatsApp Business powered by SMSGlobal.

Getting Started is Easy

Ready to launch? Here’s how:

1. Set Up and get verified in Minutes

Get fast access to the WhatsApp Business API. We handle the verification process so you can hit the ground running. Simply visit WhatsApp By SMSGlobal to sign up.

Our verification process is quick and easy and a member of our success team will contact you immediately to guide you through. Just ensure you have access to your Facebook Business Manager account to execute the verification process with us on the line.

2. Import Contacts or Sync Your CRM

Once verified, simply upload contacts, connect to your CRM, or use our robust API - no manual entry required.

3. Start Messaging and Automating

You’re ready to start sending!

Broadcast promotions, provide live support, or set up auto-replies. Easily integrate SMS to ensure full coverage across all devices.

Frequently Asked Questions

What is WhatsApp Business, and how is it different from the regular WhatsApp app?

WhatsApp Business is designed specifically for companies to connect with customers through the WhatsApp platform. Unlike the regular app, it supports business profiles, message templates, automation, and integration with CRMs and customer support tools.

What can I do with SMSGlobal’s WhatsApp Business Integration?

With our integration, you can:

  • Send real-time notifications (e.g., order updates)
  • Automate customer support with templates
  • Share rich media like PDFs and images
  • Manage conversations through your existing CRM or helpdesk
  • Combine WhatsApp and SMS for full message delivery coverage

Is WhatsApp Business secure?

Yes. All messages sent through WhatsApp Business are protected by end-to-end encryption. Your conversations are private, secure, and trusted.

What happens if a customer doesn’t have WhatsApp?

That’s where our SMS fallback comes in. If a WhatsApp message can't be delivered, it can be sent as an SMS - ensuring you always reach your customer, no matter what app they use.

Does WhatsApp Business work with my CRM or helpdesk software?

SMSGlobal’s WhatsApp integration supports connections with popular CRMs and helpdesk platforms, so you can centralize conversations, customer profiles, and support tickets in one place. Contact our customer success team today for more information on how to integrate with your CRM.