Gold Medal Ads: 25 iconic Olympic advertisements of the 21st century
The Olympic Games demonstrate how we as humans can come together, work hard and succeed. In a time of devastation amidst a global pandemic, the Tokyo Olympic and Paralympic Games are bringing countries together while staying apart.
In a matter of days, spectators will turn to their screens to watch the Olympic Games broadcast in Tokyo. Giving advertisers the opportunity to exhibit their talent, share their brand’s message on a global scale, and connect directly with viewers.
Brands have built strong communication strategies to engage with their audience. Utilising trusted channels, businesses can reach potential customers with commercial advertising, email, SMS messaging, and voice.
To celebrate the creativity of these new advertisements, here are the top 25 Olympic ads of the last 21 years (ranked in no particular order). Plus, one additional nugget for those of us who may not be as fit as the champion athletes competing on the international stage.
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Videos of the top 25 Olympic ads
1. Toyota - Start Your Impossible
2020 Tokyo Olympic and Paralympic Games
2. Alibaba - To the Greatness of Small
2018 Pyeongchang Winter Olympic and Paralympic Games
3. Samsung - The Olympic 'Anthem'
2016 Rio Olympic and Paralympic Games
4. P&G - Your Goodness is your greatness #LeadWithLove
2020 Tokyo Olympic and Paralympic Games
5. 7Olympics - 100 days to go Tokyo 2020
2020 Tokyo Olympic and Paralympic Games
6. P&G - Best Job
2012 London Olympic and Paralympic Games
7. Visa - Go World with Derek Redmond
2008 Beijing Olympic and Paralympic Games
8. P&G - Thank You Mum
2016 Rio Olympic and Paralympic Games
9. Team Canada - Ice in our veins
2016 Rio Olympic and Paralympic Games
10. VISA - Carpool
2016 Rio Olympic and Paralympic Games
11. Dick’s Sporting Goods - Gold In Us
2016 Rio Olympic and Paralympic Games
12. Coca-Cola - Special Olympics
2014 Antwerp Special Olympic Games
13. Under Armour - Rule Yourself
2016 Rio Olympic and Paralympic Games
14. Channel 4 - We’re the Superhumans
2016 Rio Olympic and Paralympic Games
15. McDonald’s - Staying Up
2016 Rio Olympic and Paralympic Games
16. OMEGA - Recording Olympic Dreams Since 1932
2016 Rio Olympic and Paralympic Games
17. Nike - Find your greatness
2012 London Olympic and Paralympic Games
18. McDonald’s - Rivals
2012 London Olympic and Paralympic Games
19. Powerade - Power Through
2012 London Olympic and Paralympic Games
20. Gillette - Perfect Isn’t Pretty
2016 Rio Olympic and Paralympic Games
21. EDF - Powering the games
2012 London Olympic and Paralympic Games
22. Bounty - Olympic Spills
2012 London Olympic and Paralympic Games
23. Nike - You Can’t Stop Us
2020 Tokyo Olympic and Paralympic Games
24. Canadian Institute for Diversity and Inclusion - Luge
2014 Sochi Winter Olympic and Paralympic Games
25. Westpac - We’re With You
2000 Sydney Olympic and Paralympic Games
Related article: Iconic Olympic Ads - 10 Of The Very Best
Another ad just to make you laugh…
Sports Bet - Elite Average Games 2020 Highlights
(Not an official Olympic and Paralympic Games ad)
