How to boost engagement with personalised Bulk SMS

Personalise your Bulk SMS campaigns to maximise ROI

Easy to use, affordable and scalable, bulk SMS allows businesses to connect with their audience quickly and effectively. With an open rate of 98%, the efficacy of text messaging is clear. And with 90% of SMS opened within 90 seconds of being received, the communications channel also boasts an almost immediate connection.

The benefits of business SMS extend even further. In addition to being the most direct and effective way to reach audiences, studies show that SMS is also the most engaging. Data cited by Digital Marketing Magazine indicates that 75% of consumers prefer receiving promotions via SMS. Meanwhile, Gartner's research shows that SMS has a response rate of 45%, compared to email, which sits at around 10%.

The level of engagement achieved with 2-way SMS can be boosted even further with personalisation.

Not surprisingly, multiple studies have shown that customers prefer their communications to be personalised. In fact, according to research from Smarter HQ, 72% of customers only engage with customised messages. Meanwhile, according to a study by Epsilon, 80% of customers are more inclined to purchase a brand that offers a personalised user experience.

There are several reasons for this. Firstly, sending a personalised SMS builds a human connection and that, in turn, establishes a level of trust. It also creates a more intimate and customer-friendly user experience.

On the flip side, according to CMO by Adobe, 66% of consumers say receiving content that isn't personalised would prevent them from making a purchase. And 42% of consumers feel irritated when content is not personalised.

What does this mean for your business? Personalising your 2-way SMS marketing campaigns will likely increase your engagement with your audience, improve the customer experience and increase your ROI. Failing to offer a customised experience could come at a high cost to your business's bottom line.

From SMS reminders to product promotions, SMS coupons and customer updates, personalisation improves the customer experience and cuts through.

Text messages can be easily personalised with content such as a customer's first name or date of birth. This is quick and simple to do and will reap the rewards of your Bulk text message campaign.

For some businesses, personalisation could also be incorporated through reference to product names or buying habits.

Now that we've explored the importance of SMS personalisation let's look at how you can easily tailor your bulk SMS with an Australian SMS Provider.

Using the merge Field option in SMSGlobal's MXT platform, you can personalise as many fields as you wish, allowing for a truly individualised customer experience.

To start your merge, follow these simple steps:

1.) Once you've logged into your SMSGlobal account, the option to include a merge field in your Bulk SMS campaign appears under the 'Message' box.

2.) Click 'Send Messages' followed by 'Merge Send'.

3.) Select whether you want to construct an SMS or an MMS message.

4.) Select the contacts and groups that you would like to send your message campaign.

5.) Input the content of your SMS or MMS into the message box.

6.) Check the content of your message by clicking 'Preview Message.'

7.) Once you have completed these steps, your SMS message or campaign is ready to be sent.

For more detailed information on creating and sending personalised mass text messages, read our support article "How to do a merge send in MXT'.

Alternatively, our customer service team are available 24/7 to help with all your messaging needs.