Mobile Marketing

In the growing ‘experience economy’, consumers are opting to spend more and more money on experiences rather than material items. This is excellent ne[...]

The global retail environment is more competitive than ever with customers now having more and more ways to shop around without ever having to leave t[...]

Now that the Christmas holidays are well and truly behind us, it is time for retailers to look to the next big opportunity on the marketing calendar; [...]

The retail landscape is ever-shifting. Gone are the days when it took years for a seismic game-changing idea to be developed. Changes are coming thick[...]

You’ve read the stats about how SMS technology is the most direct and effective way to connect with your customers, but how can you actually measure t[...]

Lack of brand awareness is the bane of most marketer’s existences. You may have the greatest product in the world but unless consumers are aware of it[...]

Securing a budget increase for marketing may, at times, feel like an impossible feat. When businesses are tightening their purse strings marketing bud[...]

During the last couple of years, mobile marketing has developed quite a lot, yet it still remains one of the newest forms of marketing available at th[...]

The number of people using mobile devices to access the web has increased drastically over the last few years. Today, mobile and tablet internet usage[...]

Christmas is once again upon us and for many businesses, this short period of the year will generate the overwhelming bulk of their revenue. Already t[...]