Sustainability with a cause: Urban Food Market

Urban Food Market

Dedicated numbers help Urban Food Market

Commencing operations in 2008, Urban Food Market is all about sustainable food. They supply ethically raised, sustainable produced food to both restaurants and consumers. “We started using SMS as a marketing tool a year after start-up and simultaneous to the purchase of our first truck” says Tim Elwin, Managing Director of Urban Food Market.

No stranger to the many benefits of mobile marketing, Tim comes from a digital background, has 14 years’ experience in the mobile space, initially creating mobile phone services and later, running a consultancy.

“Through the provision of two dedicated numbers – one for the wholesale side of our business, the other for the consumer side, we use SMSGlobal for promoting our mobile website and marketing through a mobile originated SMS coupon” added Elwin. “We promote our specials via Coupon and find mobile an effective tool to instantly communicate discounts to our loyal and valued customers”.

“Availability and service around the clock is what’s expected now”, says Tim. “The separate Dedicated Number supporting the wholesale business means that chefs can text us orders and receive a confirmation reply instantly”. Before the implementation of a dedicated number, chefs were ordering via SMS directly to staff mobiles and orders were coming in at all hours, day and night. Putting in place a dedicated number quickly solved this problem, additionally adding another communication channel to our customers, ensuring flexible options and an all encompassing way of doing business”.

Combining sustainability with generosity, Urban Food Market do their bit for charity. Having donated approximately 13,000 meals through the Mission Australia Transform and Oz Harvest Food Rescue programs, Tim believes that sustainable food should be available for all sustainable people.