Trademark

The SMSGlobal Trademark usage guidelines

The following Trademark Usage Guidelines are for SMSGlobal’s licensees, authorised resellers, developers, customers, and other parties who wish to use SMSGlobal’s trademarks, names and logos for their own purposes in promotional, advertising, instructional, or reference materials. This extends to material on websites, products, labels or packaging, as acknowledged in the following - Intellectual Property Rights.

Intellectual Property Rights means all intellectual property rights, including:

patents, copyright, rights in circuit layouts, designs, registered designs, trade and service marks, trade names and any right to have confidential information kept confidential; any application or right to apply for registration of any of the rights referred to in paragraph (a); and all rights of a similar nature to any of the rights in paragraphs (a) and (b) which may subsist anywhere in the world (including Australia).

SMSGlobal owns (or is the licensee of) all Intellectual Property Rights in:

1. the Web Tools and the SMSGlobal Systems;
2. all SMSGlobal Pre-Existing IPR; and
3. all documentation, know-how, methodologies, equipment and other materials supplied or made available to the Customer under or in connection with this agreement,

and nothing in this agreement transfers or assigns to the Customer any of those rights.

Customer Intellectual Property Rights

1. SMSGlobal acknowledges and agrees that, as between the parties, the Customer retains all Intellectual Property Rights in the Customer Data.
2. The Customer grants to SMSGlobal a non-exclusive, non-transferable, royalty-free licence to use and reproduce the Customer Data solely for the purpose of enabling SMSGlobal to discharge its obligations under this agreement.