WAP messages are like SMS, but are formatted to display an alert on the handset and include a link (URL) to direct a mobile subscriber to a web URL.


WAP messages enable you to deliver much more than a standard SMS of 160 characters.

Driving a user from a mobile message (SMS/MMS/WAP) to mobile web provides further opportunity for engagement through rich content, interaction through web forms and data capture through web analytics.

Find out more about using WAP by speaking with one of our team today.



Use WAP pushes for

✔ Sending functional URLs
✔ Video clips and animations
✔ Measuring campaign click throughs
✔ Instructional videos with audio
✔ Special announcements with audio or video
✔ To recipients with data enabled but no MMS

WAP Push


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