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> The A-Z of SMS marketing best practice
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Administration Portals
Manage sub accounts, billing and reporting through one of our two top of the range administration portals.
Manage sub accounts, billing and reporting through one of our two top of the range administration portals.
Bulk SMS
Utilise your existing marketing database to distribute a bulk SMS campaign.
Utilise your existing marketing database to distribute a bulk SMS campaign.
Compliance
Adhere to the three rules laid out in Anti-SPAM legislation: consent, identify & unsubscribe. The SMSGlobal platform has an in built opt-out manager making your job easier and stress free.
Adhere to the three rules laid out in Anti-SPAM legislation: consent, identify & unsubscribe. The SMSGlobal platform has an in built opt-out manager making your job easier and stress free.
Frequency
Optimal frequency is dependent on the type of communication (response rates for promotions can double with a repeat message).
Optimal frequency is dependent on the type of communication (response rates for promotions can double with a repeat message).
Keyword functionality & Auto replies
Use keyword functionality and logic to send predefined responses to your customers enquires. This will cut time and resources considerably.
Use keyword functionality and logic to send predefined responses to your customers enquires. This will cut time and resources considerably.
Length
Keep your message brief, each message part is 160 characters.
Keep your message brief, each message part is 160 characters.
MMS
An exciting way to get rich-content to a broad audience quickly and cost effectively. Send images, video or audio. See MMS for an example.
An exciting way to get rich-content to a broad audience quickly and cost effectively. Send images, video or audio. See MMS for an example.
Mobile Originated Campaign
Allow your customers to participate in a dialogue with your brand by messaging into an advertised Dedicated Number. This enables you to collect real time specific data, for example age, post-code and name which can be related to a particular mobile phone number allowing more targeted campaigns in the future.
Allow your customers to participate in a dialogue with your brand by messaging into an advertised Dedicated Number. This enables you to collect real time specific data, for example age, post-code and name which can be related to a particular mobile phone number allowing more targeted campaigns in the future.
Opt Outs
Give your recipients the option to reply STOP to be automatically removed from your SMSGlobal phonebook.
Give your recipients the option to reply STOP to be automatically removed from your SMSGlobal phonebook.
Personalisation
Utilise phonebook and SMS merge features to include names and other personalised information in your SMS. Makes the message more personal and calls for the best results.
Utilise phonebook and SMS merge features to include names and other personalised information in your SMS. Makes the message more personal and calls for the best results.
Reporting
Check the status of your SMS in your outgoing reports. Our reports detail the success of your outgoing SMS.
Check the status of your SMS in your outgoing reports. Our reports detail the success of your outgoing SMS.
Scheduling
Deliver timely and relevant messages by making the most of the SMS schedule feature within your SMSGlobal account.
Deliver timely and relevant messages by making the most of the SMS schedule feature within your SMSGlobal account.
Seasonal Greetings
Send an SMS for a celebration or holiday as a nice touch for your customers.
Send an SMS for a celebration or holiday as a nice touch for your customers.
Sender ID
Use your company name to brand the message. Good for one way SMS. Up to 11 alphanumerics can be used.
Use your company name to brand the message. Good for one way SMS. Up to 11 alphanumerics can be used.
Two-way SMS Campaign
Receive replies to your outgoing messages straight into your SMSGlobal account. Perfect for customer research, customer service and general customer engagement.
Receive replies to your outgoing messages straight into your SMSGlobal account. Perfect for customer research, customer service and general customer engagement.
WAP links
WAP links can be used as a direct call to action. Specifically, mobile internet sites are created for all phone types, such as iPhone, Blackberry and other smart-phones and than more traditional 2g and WAP phones. We can help with the development and implementation of .mobi sites for your organisation. Contact us for more information.
WAP links can be used as a direct call to action. Specifically, mobile internet sites are created for all phone types, such as iPhone, Blackberry and other smart-phones and than more traditional 2g and WAP phones. We can help with the development and implementation of .mobi sites for your organisation. Contact us for more information.
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i http://www.budde.com.au/Research/Australia-Mobile-Communications-Subscriber-Statistics.html
ii http://www.itu.int/net/pressoffice/press_releases/2010/39.aspx
