If you're sending regular SMS, you would benefit from either a short code or sender ID to streamline your mobile messaging. A short code and sender ID each have unique benefits and depend entirely on the nature of your SMS campaign.
A short code (usually 4 digits long) allows for seamless 2-way messaging. Short codes are easy to remember and great for advertising purposes allowing for mobile originated SMS campaigns. Our customers use short codes in a variety of innovative ways, for example:
- To initiate dialogue: Advertise your number on TV, radio, newspapers & magazines to allow for incoming SMS leads from new customers.
- To respond to keywords: A short code can recognise predefined keywords and automatically respond to your customer needs accordingly.
- To manage opt-outs: Automatically manage opt-outs by allowing your recipients to reply STOP to your short code to have their number removed from your phonebook.
- To automate confirmations: Schedule outgoing SMS to remind your customers of upcoming appointments, and receive YES/NO confirmations through your short code.
Using a short code, you may wish to forward your incoming SMS to your e-mail, HTTP or API. See our technology page for more information.
Alternatively, a sender ID provides you with a unique branding opportunity and is an essential component to any outgoing SMS campaign. A sender ID allows you to brand your outgoing SMS with a unique identifier (your brand name, product or organisation) of up to 11 alphanumerics which is ideal for any outgoing marketing communications, alerts or notifications.
If you're not sure which solution is best for you, contact a mobile messaging specialist today to discuss your requirements.
> Pricing| Country | Procurement | Setup Fee | Monthly Fee * | Total for the first 12 months |
|---|---|---|---|---|
| Australia | free | $50 AUD | $25 AUD | $350 AUD |
| Finland | free | €100 EUR | €70 EUR | €940 EUR |
| Germany | free | €100 EUR | €70 EUR | €940 EUR |
| New Zealand | free | $150 NZD | $100 NZD | $1,350 NZD |
| Spain | free | €100 EUR | €70 EUR | €940 EUR |
| UAE** | free | AED300 AED | AED300 AED | AED3,900 AED |
| United Kingdom | free | £0 GBP | £8.33 GBP | £100 GBP |
* Monthly pricing is based on a 12 month contract. Additional fees apply to use the service without a contract.
** Pricing is per carrier. Individual setup and monthly fees apply for both Etilsalat and Du.
